In his paper “The Artist’s Brain at Work”, Peter Wolfendale reconstructed the dialectic between aesthetic and semantic models of art, presenting an alternative information based model that synthesises the two. He argued that art intervenes on multiple levels of human cognition. Our senses are not merely passive receptors of form and color (like the indexical view of the camera), but are influenced and reinterpreted by semantic and cultural practices which articulate this information in distinct ways. Wolfendale’s explicit framing of the human as an informational processing system offers a means to consider the capture and development of human perceptual systems on the technological level. These transformations propose new capacities for art, but also new critical questions regarding the development of technologies, as is demonstrated by the development of color photography. This talk extends arguments from “The Artist’s Brain at Work” to discuss the relationship between symbols, Kant’s schema, and stereotyping.